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How to optimize your product URL ?

Hello there, dear user! I'm thrilled to guide you through this feature that will help you adjust and enhance the URLs of your website or blog posts. This will ensure they are optimized for search engines, making them more SEO-friendly and easily understood by both search engines and users.

Introduction​

This guide will walk you through the process of optimizing your URLs for better search engine visibility. We'll cover what a 301 redirect is, how it impacts SEO, and how to use our Optimize URL feature to customize your 301 redirects.

Understanding 301 Redirects and Their Impact on SEO​

A 301 redirect is a method that permanently redirects a link from one URL to another. When a browser or search engine encounters a link configured with a 301 redirect, it automatically redirects the user or bot from the original URL to the new URL that the link points to.

The 301 redirect has several impacts on SEO:

  • Transferring SEO Value: When you use a 301 redirect to redirect an old URL to a new one, the entire SEO value of the old URL, including backlinks, trust, and search engine ranking, is transferred to the new URL. This helps maintain your website's position in search results and prevents traffic loss from old links.
  • Improving User Experience: If you have several URLs for the same content and want to choose one as your preferred (canonical) destination, a 301 redirect can help.
  • Consolidating Websites: If you're merging two websites, you can use 301 redirects to ensure that links to outdated URLs are redirected to the correct page.
  • Redirecting Deleted Pages: If you've deleted a page and want to direct users to a new page, a 301 redirect can help.
  • Increasing Organic Traffic: By redirecting users to new content quickly and easily when they access an old URL, you can increase your unpaid traffic and maintain authority.
  • Maintaining Website Structure Consistency: When you change your URL structure or move pages within your website, using 301 redirects helps maintain consistency and linkage between pages. This helps search engines understand your website's structure and deliver the right content to users.

Therefore, a 301 redirect can be a useful tool for SEO if used correctly and for the right reasons. It can help avoid broken links, duplicate content, and outdated pages. It can also assist in moving websites, rebranding, or changing website structure. However, it should not be overused or misused as it can still cause temporary issues or confusion for search engines and users.

How to Use Optimize URL to Customize 301 Redirects​

From the left menu, please select SEO Audit > On Page SEO Audit > choose any Grid: Products, Collections, Blogs, Pages > Click Actions > Optimize URL.

Optimize URL

  • URL handle: Enter the URL you want. If the link is not good, you can click Suggest URL to see suggestions.
  • Supported variables: Choose any available variable you want to display for the URL handle: Product title, Product type, Product vendor, Product tags, Variant SKU, Variant price, Variant name, Shop name, Shop country, Shop province, Shop domain.
  • URL analytics: Displays information about the URL, including Stop words, Character count, URL Slug.
  • Created a URL redirect for: Check this to create a new URL handle, so when accessing the old link, it will redirect to the newly created link.

Optimize URL

How to Check in the Online Store:​

To check the updated link, please go to your Shopify admin > left menu select Online Store > Navigation > Click View URL redirects.

View URL redirects

In all cases, please consider carefully and apply URL optimization as accurately and reasonably as possible to ensure SEO optimization. Happy optimizing!